Today, mobile devices are becoming necessity in the daily lives of people around the Globe. Its importance has been increased so much that mobile devices are significantly changing the way businesses works. There are varieties of businesses out there that are now taking the benefit of mobile devices by an Application built for that.
Moreover, the fact is that the percentage of web traffic from mobile devices accounts almost 20% of the total internet traffic, makes mobile devices an important factor to any businesses out there.
Important Reasons Why to Develop a Mobile App is Surely a Good Idea –
- Expand the Business Reach
The first and the biggest advantage of opting for the mobile app is – it helps any Business to move miles ahead than their competitors. As reach of their business is surely increased significantly with the dedicated mobile app.
- Increase Revenue
Revenue Generation is another huge benefit of developing the mobile app for your business. The investment in the mobile app start-ups is extremely beneficial as they can help you build market by developing dedicated mobile app. Moreover, they can easily take feedback from the clients and able to rectify their services given to the clients.
- Direct Marketing Channel
The owner can easily create direct marketing channel with the help of their mobile app. The information they want to give to the customer will be available in faster manner with a mobile app. Customers will find all products or services at one place.
- Push Notification
Email is surely the traditional basic source of correspondence with the clients on the latest updates about the product / service or any other fruitful information. Moreover, for the eCommerce store owner, there are some stock clearing items and new arrivals, and even the discount offers are quite effectively distributed with the push notification technology in dedicated mobile apps developed for Smartphone.
- Ease of Access
Mobile app surely provides better accessibility compared with website, it is certainly a lot easier to access the mobile app rather than the website. Users carry their mobile devices everywhere and thus it becomes very easier to use mobile app. Mobile apps are very user-friendly and easy to navigate interfaces. While developing an app for user accessibility, there is a clear understanding of the challenges considered for different purposes.
- Customer Engagement
Mobile apps for the business can significantly improve customer engagement. For example, if the vendor is selling flowers or spa services, customers should be able to reach to that vendor. By including the messaging feature, they can be easily able to make a difference in the communication with the customers.
- Brand Identity to Business
Mobile application can easily reinforce the Brand of Business owner. The apps developed for specific business can easily create a long-lasting effect for the consumer. So, when consumer thinks of a product or service, the business brand will be the first they recall and likely to only use / go with it.
- Fast and Seamless Scheduling
If the business owner is in the service sector, then with the help of the dedicated mobile app, their clients can easily find a phone number, address and even make appointments, which make the entire process lot faster and easier for the clients.
- Stay in Full Control of Customer Relationship
Mobile Apps allow business owners to have a direct relationship with their customer, without any need of any middle-man. Additionally, it certainly helps them to retain customers when they know who they are, where they are, and how to approach them to get better business with them.
- Customer Loyalty Programme
The last but certainly not the least, the most important reason why any Business should have the mobile app is customer loyalty. With all the noise out there, roadside banners, billboards, flyers, Facebook ads, and email marketing more often creates diverse effect and vendors lose their impact on the customers because of over promotion of their brand and services. So, it’s time to go back to make a sincere attempt and be helpful by connecting with customers and make them a lover of their product / service. For that, creating a loyalty program can run with the help of mobile apps is surely the best option.
Thus, we can say that mobile app for the business keeps any eCommerce business in constant touch with their customers. It certainly helps any business to boost their purchases by offering deals and discounts on a daily basis to their customers. Moreover, it also engages the clients to review their products and services offered by the vendor and get the instant feedback for future improvements which help vendors to offer better products / services according to the requirements of their clients.